At a tourism promotion event held in Paris on May 12, the final stop of Vietnam’s European roadshow across Italy, Switzerland, and France, officials highlighted that French travelers are increasingly seeking immersive, environmentally-friendly, and culturally enriching travel experiences. These preferences align closely with Vietnam’s tourism offerings.

A seminar was held by the Vietnam - France Friendship Association of Hanoi on September 23 to seek ways for fostering tourism ties between the two countries.

Thien Minh Group and Vietnam Airlines held a conference in Paris on June 21 with a view to boosting trade and tourism links between Vietnam and France after the COVID-19 pandemic was controlled.