ꦐ Artists, influencers are encouraged to introduce Vietnamese culture to the wider world: Deputy Minister
Vietnam is rewriting the playbook on cultural diplomacy, shifting from traditional government-led initiatives to embracing grassroots participation from citizens, businesses, and social media influencers. In an exclusive interview with Vietnam News Agency, Deputy Minister of Culture, Sports and Tourism Ta Quang Dong reveals how those changes have been made possible thanks to the country's new Cultural Diplomacy Strategy to 2030.