Scandals involving counterfeit goods, unsafe food and substandard pharmaceuticals not only cause economic losses but also erode public trust. On a global scale, verification and traceability are among the top criteria that businesses must maintain to ensure credibility, enhance competitiveness and meet stringent international trade standards.

Thailand launched an anti-scam digital literacy campaign on July 27 in a bid to make Thai users vigilant and equipped to tackle online deception, as well as support Thailand’s sustainable digital economy.