Vietnam, China diversify cross-border tourism products
According to statistics from the Chinese side, in the first seven months of 2025, the number of outbound tourists through the Youyi Guan border gate reached 61,800, an increase of 85.31% compared to the same period last year, particularly amidst the booming summer tourism season.
The Youyi Pass Fortress attracts many Chinese and Vietnamese visitors. (Photo: VNA)
Hanoi (VNA) – The Puzhai scenic site in Pingxiang city, China’s Guangxi province, located on the China-Vietnam border, has been recently inaugurated, adding a new highlight to cross-border tourism during the summer.
Huang Jianxiong, an official from Pingxiang, said that in recent years, the city has made continuous efforts to develop tourism, utilising its unique border resources to create diverse cultural experiences.
The region is home to the unique Youyi Guan (Friendship Pass) Scenic Area, launching high-quality one-day and two-day cross-border tours from the city to Vietnam’s Lang Son province. Chinese tourists can easily complete exit procedures to Lang Son using their citizen identity cards, experiencing unique customs and enjoying local cuisine such as filter coffee and spring rolls.
According to statistics from the Chinese side, in the first seven months of 2025, the number of outbound tourists through the Youyi Guan border gate reached 61,800, an increase of 85.31% compared to the same period last year, particularly amidst the booming summer tourism season.
In addition to the Puzhai scenic site, Pingxiang has also introduced various new tourism experiences, such as outdoor camping sites and self-driving tours through the border gate. Currently, Pingxiang is collaborating with Vietnamese travel companies to launch a 15-day, 14-night tour that includes visits to southern Vietnam, aiming to meet the diverse needs of tourists.
⛄ Statistics show that last year, Pingxiang recorded 2.48 million cross-border tourist arrivals./.
In recent years, cooperation between Vietnam and China in building “smart border gates” has become an important highlight, helping to remove bottlenecks in the flow of goods, especially agricultural products.
Joint law enforcement patrols aimed to detect and prevent crimes such as illegal border crossings, smuggling, human trafficking, and other violations in the Lao Cai – Yunnan border area.
This grassroots synergy — powered by digital platforms, complementary industries and cultural affinity — has fueled a robust partnership between the two countries. China has remained Vietnam's largest trading partner for over two decades, while Vietnam is China's top trading partner within ASEAN. Bilateral trade exceeded 260 billion USD in 2024.
A highlight of the event will be the B2B networking session “Buyers Meet Sellers”, held throughout the two days to connect travel agencies, hotels, restaurants, and service providers.
Renowned for its unspoiled beauty — from pristine white-sand beaches to a refreshing climate and dozens of picturesque islets — much of the island’s potential had remained untapped.
Since 2011, the title “Vietnam Tourism Ambassador” has been conferred on several distinguished figures, each of whom has played a part in carrying the country’s image onto the global stage.
The operation of the cultural train, Metro Line 2A, and bus routes not only eases traffic congestion but also opens new opportunities to explore Hanoi in a modern, eco-friendly way.
The initiative seeks to foster linkages between tourism products across different regions while preserving and showcasing ethnic cultural identities. It also aims to enhance Lam Dong’s tourism brand in both domestic and international markets, contributing to sustainable socio-economic development.
As part of the programme, around 250 international guests enjoyed destination and culinary experiences across the city from September 4 to 8, creating memorable impressions of the southern hub.
The event offers visitors a vivid “miniature journey” through Vietnam’s diverse regions. Inside halls H5, H6, and H7, every booth is a dazzling deep dive into a locality’s culture, history, and economic potential.
The National Day holiday highlighted Vietnam’s growing appeal as a safe and adaptable destination, laying a positive foundation for the year’s final months.
The four-day holiday, which began from August 30, not only brought huge revenues to the tourism sector but also boosted domestic consumption, with strong demand for dining, shopping, and travel.
A series of major trade and tourism connectivity events opened on September 4 at the Saigon Exhibition and Convention Center (SECC) in Ho Chi Minh City, featuring Vietnam International Sourcing (VIS) 2025, the Ho Chi Minh City Export Forum, and the International Travel Expo Ho Chi Minh City (ITE HCMC) 2025.
As the host of the grand parade celebrating the 80th anniversary of National Day and the Exhibition on national achievements, Hanoi welcomed more than 2.08 million visitors during the holiday, triple the figure from the same period in 2024.
The 12th Tourism Promotion Organisation for Global Cities (TPO) General Assembly, which is taking place in HCM City, encourages environmentally friendly solutions, climate-conscious practices, and the preservation of cultural and natural heritage.
Hanoi received around 2.08 million visitors during the four-day National Day holidays from August 30 to September 2, three times higher than the figure in the same period last year, the municipal Department of Tourism reported.
Vietnam’s national tourism strategy to 2030 identifies golf tourism as a priority to enhance competitiveness. With natural advantages, growing infrastructure, and cross-sector cooperation, Vietnam is poised for a breakthrough. Long-term success, however, depends on diversified products and top-tier experiences that secure Vietnam’s place on the global golf map.
This year, demand for historical, heritage, and experiential tourism in Tuyen Quang province is expected to rise among both domestic and international travellers. Travel companies have responded by developing new tours and routes to serve visitors.
Phu Quoc special zone in the Mekong Delta province of An Giang is cementing its position as a prime destination for visitors in Vietnam and the world, expecting to welcome more than 7 million tourist arrivals this year.
As the four-day National Day (September 2) holiday is approaching, Ho Chi Minh City is stepping up preparations to welcome an anticipated surge of visitors, with travel companies, hotels and tourist attractions upgrading services and offering new experiences to meet growing demand.
For the eight months of this year, the total number of visitors to Hanoi reached 21.58 million, up 13.9% year-on-year. Of the total, international tourist arrivals were 4.96 million, a year-on-year increase of 25.8%. Total revenue from tourism in the period hit an estimated 85.8 trillion VND, up 17.1%.
