It noted that the expansion of this list creates favourable conditions to boost Vietnamese durian exports to the Chinese market.

Vietnam’s agricultural product exports are on track to achieve an unprecedented milestone, with projected revenue reaching 60-61 billion USD this year, up 7-8 billion USD compared to 2023.

There is plenty of room for Vietnamese fruit and vegetables to enter more stringent markets such as the US, Australia, and the EU by focusing on high-quality fruit, accurate origin certificates, and food safety standards, according to insiders.

Durian has emerged as the top fruit export, surpassing dragon fruit, with export revenues 3.5 times higher.

Thailand, the world’s biggest durian exporter with a total export turnover of 7 billion USD, became Vietnam's second largest importer of this fruit in the first four months of 2024.

Vietnam’s durian exports accounted for 31.8% of China’s total import turnover of this item.

Vietnam has shipped approximately 2.22 billion USD worth of durian products overseas in 2023, with increasing demand noticed in non-traditional markets.

Since the first batch of Vietnam’s Ri6 durian was officially exported to the UK in the beginning of May, TT Meridian Company has regularly imported 3-4 tons of this specialty fruit every week, which shows that it is well received by consumers in this market.

The first batch of six containers of Vietnamese durian from the Central Highlands province of Dak Lak that have passed stringent safety guidelines began its journey to China on September 17.

The Vietnam Trade promotion Agency (VIETRADE) and the authorities of Dak Lak, which houses large durian plantation in the Central Highland, will run a hybrid consultation in exporting Vietnamese durians on July 22 to field queries from interested firms.

After four years of negotiations, on July 11, a protocol on phytosanitary requirements for Vietnamese durian exported to China was signed - an important condition for Vietnamese durian to have a sustainable import market.

Vietnam has completed negotiations on quarantine and is waiting for a licence on the official export of durian to China.

Chanh Thu Fruit Import and Export Company Limited in Ben Tre province continues to operate normally despite the resurgence of COVID-19 since it has shifted to new export markets instead of overly depending on traditional ones like China.

A programme introducing Vietnamese durian and promoting its consumption is taking place in Australia from July 20 to 31.

A royal antique car decorated with durian fruit and a banner that read “Vietnamese Durian” travelled around the centre of Sydney on October 29 as part of a campaign to promote the fruit in Australia.