More than 3,000 tourists, on June 14, flooded the Hoi An Impression Theme Park to enjoy an Ao dai (Vietnam’s traditional long dress) show with the theme of Vietnam’s landscapes.
Quang Nam (VNA) – More than 3,000 tourists, on June14, flooded the Hoi An Impression Theme Park to enjoy an Ao dai (Vietnam’straditional long dress) show with the theme of Vietnam’s landscapes.
With over 200 models staging 18 collections of famousVietnamese fashion designers, the event introduced its audiences to thecountry’s traditional cultural charms, natural wonders, and historical relicsites.
At the event (Photo: VNA)
It gave insights into the connection between Ao dai and eachhistorical period of Vietnam, as well as the bonds between the costume andspecial cultural features of each regions across the nation.
Vu Thi Phuong,General Director of Gami Hospitality – which runs the Hoi An Memories show and theorganiser of the Ao dai festival, said the group will run a show on aVietnamese cultural heritage every year for the conservation and promotion ofsuch value.
Hoi An city in the central province of Quang Nam wasrecognised as a world cultural heritage site by UNESCO in 1999.
In 2019, it was named Asia’s Leading Cultural CityDestination and one of the 13 most picturesque towns in Asia. The city was alsoamong the top 15 cities in the world selected by the New York-based magazineTravel Leisure.
Last year, Hoi An welcomed 5.35 million vacationers,including 4 million foreigners./.
The Hoi An Centre for Cultural Heritage Management and Preservation will carry out seven solutions in the 2020-25 period in a bid to conserve and sustain values of Hoi An ancient town in the central province of Quang Nam, said Director of the centre Pham Phu Ngoc.
An Ao Dai design contest has been jointly launched by the Vietnam Women’s Union and the Ministry of Culture, Sports and Tourism with an aim of promoting both the image and the cultural value that the traditional long dress has in Vietnamese society.
Vietnam’s ancient city of Hoi An in the central province of Quang Nam has been named among the top ten cities of the world by the New York-based Travel + Leisure magazine.
For the first time, Vietnamese audiences will have the opportunity to experience the ballet masterpiece "Don Quixote" in its original version by renowned choreographer Marius Petipa.
The contest carried deep meaning as it was the first time the life of Vietnamese women abroad had been highlighted as the central theme, said poet and writer Nguyen Quang Thieu, Chairman of the Vietnam Writers’ Association.
The event formed part of Vietnam’s ongoing campaign to seek UNESCO World Heritage status for the complex at the 47th session of the UNESCO World Heritage Committee, scheduled to take place in Paris in July.
Creative cultural festivals are fast emerging as a new catalyst for tourism development in Vietnam, as localities increasingly invest in these vibrant events on a more systematic and larger scale.
This marks the first time Vietnam has hosted a continental-level Muay event which will feature competitions across 28 weight categories in combat and eight performance categories.
Coming to the Vietnamese booth, visitors had the chance to take part in a bamboo dance, a workshop on painting woven bamboo or rattan, or quizzes about Vietnam.
These are impressive achievements, not only showing the efforts and prowess of Vietnamese paddlers but also serving as proof of the sports sector’s strategic and systematic investment.
The cultural event in Canberra not only fostered cultural exchanges between Vietnam and Australia but also contributed to promoting Vietnam’s image internationally
The U23 competition will run from June 16 to 22, followed by the U17 event from June 23 to 28, while athletes competing in the U23 category will undergo weight and skill checks ahead of the matches starting June 18, while similar checks for U17 athletes will take place before June 23.
Vietnam continues to sit just behind continental powerhouses Japan, the Republic of Korea, Australia, China, and the Democratic People's Republic of Korea (DPRK).
The event served as a vibrant display of solidarity, promoting peace, cooperation, and development through cultural dialogue, and reaffirmed HCM City's role as a dynamic hub for cultural diplomacy and international friendship.
The Indian Film Festival not only honours the artistic value of cinema but also contributes to strengthening the friendship and enhancing cultural exchange between the people of Son La in particular and Vietnam in general and India.
An art exchange programme between Vietnam and Cambodia was held on the evening of June 13 in the Mekong Delta province of Vinh Long as part of the 2025 Cambodia Culture Week in Vietnam.
Digitalisation does not mean commercialisation or oversimplification of culture. It is a way of selecting, adapting, and spreading traditional values through a modern language.
The 11th edition is expected to serve as a vital channel for conveying Vietnam’s development message to the international community, and represent a milestone in the implementation of the Politburo’s Conclusion No. 57 on continuing to improve the quality and efficiency of external information service in the new situation.
In the standard chess event for grandmasters, Vietnamese player Banh Gia Huy claimed the championship title in Group 1, while Vu Nguyen Bao Linh took the top position in the women's category of the blitz chess event at the second Quang Ninh GM/IM/FM Chess Tournament 2025.
At the event (Photo: VNA) 
At the event (Photo: VNA) 
