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Big year in store for scooter sales

The scooter segment of the motorcycle market is forecast to continue to thrive domestically this year, following last year's strong growth as demand for the motorbike remains high, industry insiders said.
The scooter segment of the motorcyclemarket is forecast to continue to thrive domestically this year,following last year's strong growth as demand for the motorbike remainshigh, industry insiders said.

Vice president and sales and market manager of Piaggio, Mario DiMaria, said that the positive economic growth predicted this year wouldfoster growing scooter sales.

Despite the impact of the global economic slowdown, last year remaineda successful period for motorbike manufacturers in Vietnam asdemand was much higher than expected.

According to the Vietnam Register, 2.75 million motorbikes were soldlast year, an 8 percent increase over the previous year. Notably, thegrowth of the scooter segment last year reached up to roughly 40percent.

General Director of Piaggio Vietnam , Costantino Sambuy, said thatthe manufacturer has so far sold 28,000 scooters in Vietnam since itinaugurated its plant in the northern province of Vinh Phuc lastyear. It has helped the manufacturer lift its turnover from 4.1 millionUSD in early last year to 18.4 million USD in early this year.

Honda Vietnam last year also sold out up to 1.43 million units, an 18percent increase over the previous year.

Honda launched its popular Air Blade and Lead scooters, which dealershave added an additional 8-10 million VND mark-up on the recommendedretail price due to excessive demand.

Other manufacturers including Yamaha and SYM have also seen highprofits in the scooter segment.

Made-in-Vietnam scooter-manufacturers haven't been the onlybeneficiaries. The country last year also saw an increasing demand forimported scooters including the Honda Air Blade, SCR and SH. It wasestimated that nearly 500,000 motorcycles were imported last year, mostof which were scooters.

After the success of last year, this year promises to be equally good,with manufacturers releasing a new range of bikes suitable for maledrivers.

Piaggio Vietnam recently launched its Vespa S, an exclusiveproduct line for men.

Honda has so far also revealed plans to introduce its Honda PCX 125,which was launched at the Tokyo Motorshow 2009 and Honda CV Matic ontothe Vietnamese market this year./.

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