A speaker introduces business culture at the conference(Photo: VNA) Hanoi (VNS/VNA) - Building a positive company culture is not onlybuilding a business brand and a national image, but an effective bridge forlocal enterprises to sustain development and integrate successfully into theglobal economy.
This is the consensus among experts and business leaders at a conference onbuilding corporate culture in nine provinces and cities in the Red River Deltaon August 6 in Hanoi.
Nowadays company culture is not only a buzzword but an important differentiatorto set a company apart from others. It is the “soul of a business”, decidingthe long-term success of enterprises. It is what attracts talents andcustomers.
Prime Minister Nguyen Xuan Phuc in 2016 launched the campaign on buildingbusiness culture among Vietnamese enterprises and decided to name November 10annually as Vietnamese Business Culture Day.
The campaign aims to raise awareness of the role of the company culture as abasic and critical requirement for sustainable development and enhancingcompetitiveness.
According to Mac Quoc Anh, vice chairman and general secretary of the Hanoi Associationof Small and Medium Enterprises (Hanoisme), Vietnamese enterprises havelong-standing tradition with key products bearing Vietnamese culture.
Business leaders are paying higher attention to building culture throughsetting up labour regulations, organising training and corporate socialresponsibility programmes.
“We must build our own identity or people don’t know that is a Vietnameseenterprise or a Vietnamese product,” Anh told Viet Nam News.
Many countries and territories are investing in Vietnam and they all want tocooperate with companies with good culture, he said, adding that if companiesdid not have their own culture, they would be influenced by foreign culturewhen receiving foreign investment.
“Technology and products are changing rapidly to be competitive but culturemust always be maintained and developed,” Anh said. As the whole economy isadvancing into the digital age, Anh suggested companies use technologies tobuild and advertise their culture to the world.
Dang Thuy Ha, director and client leadership of Northern Region NielsenVietnam, also raised a question: “Business leaders always think about businessstrategy but have you thought about the culture strategy?”
Corporate culture had been proven to positively impact business results, Ha said,emphasising the companies with high scores in the set of indicators measuringcorporate culture (strategy, market adaptability, intrinsic values, leadershipstyle, enjoyment and solidarity) have better business performance.
“Everything in the company can be copied except for culture. It’s time forbusiness leaders to pay attention to developing corporate culture,” Ha said.
Sharing experience in developing company culture of FPT Corporation, Bui NguyenPhuong Chau said to go global, Vietnamese companies needed to determine thecore values of the company, promote outstanding characteristics of Vietnamesepeople (smart and high adaptability) and absorb international standards toapply at work.
Speaking at the conference, vice chairman of the Hanoi People’s Committee LeHong Son said the city was exerting efforts to promote investment, improve thebusiness environment and develop businesses.
In the later months of this year, the city would continue improving the qualityof business culture and hoped to get enthusiastic response from the businesscommunity in the locality and nine other provinces and cities.
The conference also witnessed the signing of cooperation agreements toimplement the campaign to build Vietnamese business culture between thecampaign organisation and nine provinces and cities in the Red River Delta.
They include Hanoi, Thai Binh, Hung Yen, Hai Duong, Nam Dinh, Ha Nam, Ninh Binh,Bac Ninh and Hai Phong. – VNS/VNA
This is the consensus among experts and business leaders at a conference onbuilding corporate culture in nine provinces and cities in the Red River Deltaon August 6 in Hanoi.
Nowadays company culture is not only a buzzword but an important differentiatorto set a company apart from others. It is the “soul of a business”, decidingthe long-term success of enterprises. It is what attracts talents andcustomers.
Prime Minister Nguyen Xuan Phuc in 2016 launched the campaign on buildingbusiness culture among Vietnamese enterprises and decided to name November 10annually as Vietnamese Business Culture Day.
The campaign aims to raise awareness of the role of the company culture as abasic and critical requirement for sustainable development and enhancingcompetitiveness.
According to Mac Quoc Anh, vice chairman and general secretary of the Hanoi Associationof Small and Medium Enterprises (Hanoisme), Vietnamese enterprises havelong-standing tradition with key products bearing Vietnamese culture.
Business leaders are paying higher attention to building culture throughsetting up labour regulations, organising training and corporate socialresponsibility programmes.
“We must build our own identity or people don’t know that is a Vietnameseenterprise or a Vietnamese product,” Anh told Viet Nam News.
Many countries and territories are investing in Vietnam and they all want tocooperate with companies with good culture, he said, adding that if companiesdid not have their own culture, they would be influenced by foreign culturewhen receiving foreign investment.
“Technology and products are changing rapidly to be competitive but culturemust always be maintained and developed,” Anh said. As the whole economy isadvancing into the digital age, Anh suggested companies use technologies tobuild and advertise their culture to the world.
Dang Thuy Ha, director and client leadership of Northern Region NielsenVietnam, also raised a question: “Business leaders always think about businessstrategy but have you thought about the culture strategy?”
Corporate culture had been proven to positively impact business results, Ha said,emphasising the companies with high scores in the set of indicators measuringcorporate culture (strategy, market adaptability, intrinsic values, leadershipstyle, enjoyment and solidarity) have better business performance.
“Everything in the company can be copied except for culture. It’s time forbusiness leaders to pay attention to developing corporate culture,” Ha said.
Sharing experience in developing company culture of FPT Corporation, Bui NguyenPhuong Chau said to go global, Vietnamese companies needed to determine thecore values of the company, promote outstanding characteristics of Vietnamesepeople (smart and high adaptability) and absorb international standards toapply at work.
Speaking at the conference, vice chairman of the Hanoi People’s Committee LeHong Son said the city was exerting efforts to promote investment, improve thebusiness environment and develop businesses.
In the later months of this year, the city would continue improving the qualityof business culture and hoped to get enthusiastic response from the businesscommunity in the locality and nine other provinces and cities.
The conference also witnessed the signing of cooperation agreements toimplement the campaign to build Vietnamese business culture between thecampaign organisation and nine provinces and cities in the Red River Delta.
They include Hanoi, Thai Binh, Hung Yen, Hai Duong, Nam Dinh, Ha Nam, Ninh Binh,Bac Ninh and Hai Phong. – VNS/VNA
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