It’s a livestream with the presence of the CEO of the The gioi di dong Joint Stock Company introducing new products. Following the livestream, sales revenue rose five-fold compared to normal, revealing the attractiveness of using the CEO in this online business model.

Livestream has become a leading marketing trend in terms of effectiveness, especially CEO livestreams.

When thinking about livestreams, many people may think of small retailers selling products such 🧸as clothes, cosmetics, or home appliances. The presence of CEOs, however, has helped consumers make new judgments about the effectiveness brought by this marketing model./.