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Competitors stake out growing market for chat software

Competition in the free chat software market has become stronger than ever with the participation of a lot of large technology groups, both foreign and domestic.

The Republic of Korea’s Kakao software firm last month officially joined the Vietnamese market. Kakao Talk software allows free SMS messaging in all smart phone operation systems including Androit, iOS, BlackBerry, Windows Phone and Bada.
Competition in the free chat software market has become stronger thanever with the participation of a lot of large technology groups, bothforeign and domestic.

The Republic of Korea’s Kakaosoftware firm last month officially joined the Vietnamese market. KakaoTalk software allows free SMS messaging in all smart phone operationsystems including Androit, iOS, BlackBerry, Windows Phone and Bada.

Kakao Talk is available in 13 languages and has 75 millions users from 230 countries all over the world.

The free chat available market has become even more crowded sinceChina’s Tencent launched its international version of WeChat inVietnam last April.

Other foreign giants such as LineFacebook Messenger, Viber, Whatsapp and Yahoo Messenger are also presentin the Vietnamese market.

Kakao director Hwang Sung Hwansaid the Vietnamese free chat software market has real potential inVietnam due to the growing number of smart phone users.

The senior executive said he could see competition in the marketincreasing, and in order to compete in Vietnam , Kakao Talk wouldhave to pay more attention to the “localisation” of utilities to competewith its rivals.

Having realised the attractiveness ofthe free messaging software market, domestic internet providers aretrying to get involved.

While knowing that the market hasbeen controlled by foreign giants, VNG still “joined the game” bylaunching Zalo in mid 2012. To date, Zalo has been launched on iOS,Androit and Nokia S40.

As a newcomer to the market, Zalohas made a giant leap to conquer the domestic market. It has reached anagreement with Nokia to integrate the Zalo application into Nokia’s Asha305, 306, 308, 309 and Asha 311 that will be launched this month.

Zalo is also available at the Nokia Store for S40, S60 users.

The free messaging software market has also attracted startup firms as well as IT giants.

In late 2012, Wala released the Wala Chat app to become the eighthservice provider in the domestic free messaging software market.

Nguyen Thanh Hoa, the founder of Wala, said they are following anambitious plan to develop the app into a platform for the mobileenvironment, which would become an ecosystem for valuable contentservices for enterprises and the Wala using community to exploit. -VNA

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