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Digital transformation helps diversify forms of media products

Digital transformation is both a must and an opportunity for the Vietnam News Agency (VNA) to make changes, Vu Viet Trang, VNA General Director, said on June 16.
Digital transformation helps diversify forms of media products ảnh 1At the event. (Photo: VNA)

Hanoi (VNA) – Digital transformation is both a must and an opportunity for the Vietnam News Agency (VNA) to make changes, Vu Viet Trang, VNA General Director, said on June 16.

Speaking at a seminar held by the VNA Journalists' Inter-SubAssociations on developing videocontent on digital platforms, Trang, who is also its chairwoman, saidthe utilisation of digital devices helps reporters provide information quickly and attracts the attention of readers better than traditional forms.

Digital transfor🥀mation contributes to div𝔉ersifying modes ofmedia distribution, she said, adding that a product can reach the publicthrough various forms.

Digital transformation helps diversify forms of media products ảnh 2Vu Viet Trang, Vietnam News Agency General Director, speaks at the event. (Photo: VNA)

According to Nguyen Hoang Nhat, Deputy Editor-in-Chief of Vietnam Plus, a multi-language e-newspaper of VNA, two out of seven major changes in world media are shifting from "text-telling"to "multimedia storytelling".

Statistics published by Kepios in March showed that the number of Vietnamesepeople hooking to the internet is increasing (98.56 million  subscribers) and theyspend more than 6 hours online per day on average. The mainstream pressagencies are also trying to transform themselves to catch up with the trends, in line withthe differences of generations when using social networks.

Dinh Ngoc Son from the Academy of Journalism andCommunication suggested that it is necessary for the VNA as well as other pressagencies to promote the development of video chann🃏els on social networ𒁃kplatforms, diversify producers with rich content, and develop news content./.

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