Forum seeks to optimise online marketing for business efficiency
The Vietnam Online Marketing Forum was held in Hanoi on August 26 with the purpose of fostering the development of the market, boosting e-commerce and helping businesses optimise this channel.
Hanoi (VNA)🃏 – The Vietnam Online Marketing Forum was held in Hanoi on August 26 with the purpose of fostering the development of the market, boosting e-commerce and helping businesses optimise this channel.
Nguyen Thanh Hung, chairman of the Vietnam e-Commerce Association (VECOM), said that online marketing has an intimate relationship with online shopping, but many Vietnamese firms do not pay their attention to this. Additionally, Vietnamese businesses still largely depend on a small number of providers for cross-border advertising services.
As such, the market share of local online advertising firms is quite modest, he noted.
According to Northern Region Nielsen Vietnam Director Dang Thuy Ha, in Vietnam, last year, online advertising turnover was valued at 0.33 billion USD, while retail e-commerce turnover reached 4 billion USD.
The Government’s target is to raise the retail e-commerce turnover to 10 billion USD in 2020.
To that end, enterprises should bring into full play the online marketing channel.
The Vietnam e-Business Index report 2015 also showed that from this year, e-commerce in Vietnam is entering a period of rapid development. However, this development continues to face obstacles, including consumer confidence, e-payments and online marketing,
At the forum, local and foreign experts from Google, Facebook and Nielsel affirmed that the success in online marketing is to maintain connection with customers and promote products by search engines and online videos, and on social networks.
However, each company should have a thorough grasp of its business to choose suitable strategies, they stated.-VNA
The Vietnam E-commerce and Information Technology Agency (VECITA) under the Ministry of Industry and Trade set a goal to get 30 percent of Vietnamese people shopping online by 2020.
Online marketing in Vietnam is entering a period of rapid development, but this development continues to face obstacles, including consumer confidence, payments and online marketing.
Party General Secretary To Lam’s upcoming state visit to the Republic of Korea (RoK) is expected to mark a new milestone in the bilateral relationship, creating fresh momentum for trade and investment cooperation between the two countries.
In the context of the growing global digital economy, digital transformation and the promotion of e-commerce are key drivers helping Vietnam boost integration, enhance competitiveness, and expand export markets, according to the Vietnam E-commerce and Digital Economy Agency
Tilapia is considered highly competitive in export markets thanks to its affordability, ease of processing, and appeal across both high-end and mass-market segments.
In the first seven months of the year, Phu Tho attracted an impressive 651.7 million USD in foreign direct investment, including 35 newly licensed projects totaling 119 million USD in registered capital and 45 existing projects with an additional capital of 533 million USD.
Under the agreements, VinEnergo will invest in, install, and operate 43 MWp of rooftop solar power capacity and 45 MWh of BESS capacity across the three plants.
Under a draft to amend and supplement the Government's Decree 125/2020/ND-CP on administrative sanctions for violations of tax and invoice regulations, the Ministry of Finance has proposed classifying the failure to issue invoices into five different levels. Infraction levels will correspond to fines of 1 million VND to 80 million VND, depending on the nature and number of invoicing violations.
A new airline developed and invested by Sun Group — has officially announced a strategic partnership with Amadeus IT Group (Amadeus), one of the world’s leading travel technology companies. This agreement not only lays the foundation for a modern digital infrastructure but also marks a pivotal step in SPA’s global expansion strategy, enabling the airline to access international distribution networks and reach customers worldwide.
Of the total, 107,700 were new firms, with combined registered capital of 928.4 trillion VND (35.4 billion USD), up 10.6% in number and 5.5% in capital compared with the same period last year.
Experts agree that a combination of technology, enforcement, education and cross-border cooperation is essential to protect copyrighted content in Vietnam’s growing digital ecosystem.
Poland is Vietnam’s largest export market in Central and Eastern Europe, with key staples including seafood, textiles, footwear, coffee, and cashew nuts.
Cashless payments are growing at an impressive rate, averaging 30–40% annually. Vietnam’s per capita cashless transaction volume now trails only China, with total value of 295.2 quadrillion VND (11.26 trillion USD), or 26 times of its GDP.
A draft resolution on piloting a digital asset and cryptocurrency market is being developed, aiming to create a broad-enough regulatory sandbox that enables investor participation and provides practical grounds for policy refinement in areas such as risk management and anti-money laundering.
Viettel was ranked third for overall mobile performance with a score of 82.56 just behind UEA’s e& (88.05) and Quatar’s Ooredoo (87.05) and ahead of Singapore’s Singtel (82.53). Vinaphone took second in 5G speed with a score of 78.11, trailing only behind e&.
PM Chinh proposed MUFG work closely with the Ministry of Finance to improve legal frameworks and support the establishment and operation of the international financial centre in Da Nang and Ho Chi Minh City.
Illustrative image (Source: VNA)
