Carrefour Ormesson hypermarket of French introduces Vietnam’s cuisine, commodities (Photo: VNA)
Paris (VNA) – A programme to promote Vietnam’s Tet culture and cuisine kicked off at CarrefourOrmesson hypermarket in Ormesson city of France on January 20.
This is the first time a Vietnamese Lunar New Year festival has been heldat the Carrefour retail distribution system. The event is part of the activities in the framework of tripartite cooperationbetween the Vietnam Trade Office in France, importers and retail distributors, to introduce the traditional culture and products of Vietnam to French people.
Ambassador Dinh Toan Thang affirmed this is a goodopportunity for Carrefour to conquer the segment of consumers that have the demandto use healthy food.
He said Vietnamesebusinesses need to tap opportunities brought about by the EU – Vietnam Free TradeAgreement in order to build a professional and sustainable development strategyin order to participate in "playing fields" of European hypermarkets.
According to CEO of Carrefoursupermarket chain Bruno Lebon, the event is an occasion to celebrate the strongrelationship between Carrefour and its Vietnamese partners, as well as an opportunityfor Carrefour’s consumers to explore the Vietnamese cuisine and goods.
He further said over 700 products will be introduced at Carrefour’s supermarketchains during the event.
Nhat Thanh Khiem, an importerof Vietnamese products in France, said the event is hoped to promote Vietnam’sexports to France.
According to Vu AnhSon, Head of Vietnam Trade Office in France, a project to promote enterprisesto directly participate in foreign distribution networks has been deployed by theMinistry of Industry and Trade since 2015.
The tripartite cooperationmode has proven effective in the market, benefiting all the involved parties, andhelping develop brand and image of Vietnamese goods in the local market.
Owners of supermarketsand retail distribution chains in France have planned to increase theproportion of Vietnamese goods in their distribution systems./.
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Carrefour Ormesson hypermarket of French introduces Vietnam’s cuisine, commodities (Photo: VNA) 
