HCM City (VNA) – Ho Chi Minh City is working to become the first Vietnamese locality to unveil a sophisticated tool to monitor and prꦛedict key international visitor markets, ꧟positioning itself as a trailblazer in data-driven destination marketing.
The HCMC Global Traveller Barometer (HCMC GTB), launched on July 29, marks a strategic partnership between the HCM City Tourism Promotion Centre (HTPC) and The Outbox Company, a local tourism data analytics firm.
Set to begin its pilot run in 2025, the system will dissect demand and travel readiness in 13 key markets like the Republic of Korea, Japan, Australia, China, Europe, the US, Canada, and Southeast Asia, while delivering regular updates on their travel behaviours and preferences. By offering an objective assessment of the city’s global image, the system aims to equip policymakers and tourism operators with insights needed to refine promotional strategies and develop tailored products.
This partnership is expected to bolster the city’s competitiveness and elevate its profile across the region, said HTPC Director Nguyen Cam Tu, adding that the move aligns with the city’s push to lead tourism innovation, especially following the recent administrative unit merger.
Dang Manh Phuoc, CEO of The Outbox Company, said the system reflects the firm’s commitment, as a pioneering travel data startup in Asia, to supporting Vietnam’s tourism industry and management agencies through cutting-edge market research./.
Following the recent administrative restructuring that merged the city with the neighbouring provinces of Binh Duong and Ba Ria–Vung Tau, HCM City now boasts 681 potential tourist sites. With a population of over 14 million, it has become Vietnam’s largest intra-provincial tourism market, both in scale and in diversity.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
Running from July to August, “Find your flavour” aims to become a key offering of this summer by integrating activities such as food passports, interactive games, videos, and all-in-one culinary city tours in partnership with local travel agencies and restaurants.
Many Vietnamese regions possess favourable conditions, including natural landscapes, climate, and rich cultural identities, to host sport events that integrate with cultural and tourism experiences.
Dubbed the “land of ancient towers”, Khanh Hoa boasts a rich Cham legacy through architectural masterpieces like the Po Nagar, Hoa Lai, Po Klong Garai, and Po Rome towers.
Vietnam’s e-visa system is now seen as one of the most efficient, convenient, and transparent in the region. Fully online registration, no paperwork or interviews, and fast and flexible processing time have improved foreigners’ entry experience, creating a competitive advantage over countries clinging to complicated and costly visa procedures.
Sunset Town unfolded like a living fairytale. Every street and hidden corner recalls iconic European landmarks – from Venice’s San Marco Bell Tower and Paris’s Arc de Triomphe to Almafi-style squares and cobblestone paths reminiscent of southern Italy.
Its natural advantages have made Mui Ne a magnet for enthusiasts of kitesurfing, windsurfing, surfing, and stand-up paddle boarding (SUP). These activities not only diversify the local tourism offerings but also contribute to the area’s long-term development strategy focused on sustainability.
In July alone, the city welcomed 695,930 international arrivals, surging 75.3% year-on-year. For the seven-month period, international visitors totalled 4.5 million, up 48% year-on-year.
Welcoming the crew on the morning of July 30, Dang Dong Ha, Deputy Director of the provincial Department of Culture, Sports and Tourism, emphasised that the film offers a valuable opportunity to promote Quang Tri’s tourism potential, particularly to Indian visitors, but also to a broader global audience.
With a proactive and creative approach, Hanoi is positioning itself as one of Southeast Asia’s most compelling destinations where tradition meets innovation, and every visit offers a blend of the familiar and the new.
Fostering linkage among regional localities and restructuring the tourism sector towards professionalism are among measures to boost the “smokeless industry” of the Mekong Delta.
A the 31st-generation descendant of King Ly Thai To, Ly Xuong Can was first appointed as Vietnam’s Tourism Ambassador to the RoK in 2017 and reappointed in 2021. In his role, he has spearheaded numerous cultural exchange and tourism promotion initiatives, including the establishment of the Vietnam tourism promotion office in the RoK and the development of a cashless payment project for Korean tourists visiting Vietnam.
The Quang Ninh Tourism Association underscored its commitment to delivering a complete and safe experience for visitors, affirming that Ha Long Bay and Quang Ninh as a whole remain safe destinations.
The "Plastic-Reducing Tourism" push, launched in Thuy Bieu ward and now expanded to iconic sites like Thanh Toan tile bridge, Ngu My Thạnh - Con Toc, and Chuon lagoon, is gaining traction. They are becoming go-to zones for community-based tourism, drawing visitors eager to immerse themselves in local traditions.
The Russian market’s strong rebound has not only revived tourism in Khanh Hoa but also contributed significantly to Vietnam’s overall tourism recovery. According to the Vietnam National Authority of Tourism (VNAT), Russia was the only international market to post a record growth rate of over 139% in the first half of 2025.
Situated at nearly 2,200 metres above the sea level, right on O Quy Ho Pass – one of Vietnam's "Four Great Passes", the glass bridge offers a panoramic view of Hoang Lien Son Mountain Range, Tam Duong Valley, and drifting white clouds.
Hoi An claimed the fifth spot on this year’s list, impressing international travellers with its distinctive blend of local and foreign architectural styles, a charming canal network, and the warming residents.
In response to Typhoon Wipha, the Van Don international airport in the northern coastal province of Quang Ninh and the Cat Bi international airport in neighbouring Hai Phong city will be closed from 11 p.m. on July 21, to noon on July 22.
International visitors are especially fond of hands-on traditional craft experiences and OCOP products in Hoi An ancient town, now part of Da Nang, according to Le Doan Phuoc, a tour guide from a travel company in the central city.
The reappointment of Australian golf legend Gregory John Norman as Vietnam’s Tourism Ambassador for 2025-2030 is a strategic move to attract high-end international tourists, particularly from the US and Australia, boosting Vietnam’s reputation as a diverse tourism hub.
The trip was a valuable opportunity for the guests to explore the natural landscape and heritage value of the trans-provincial world natural heritage site, Ha Long Bay - Cat Ba Archipelago.
