King Coffee announces project connecting farm produce suppliers
TNI King Coffee Ltd. has launched the “Happy Farmers” project, which serves a bridge that links long–term cooperation with reputable and capable Vietnamese suppliers, aiming to bring Vietnamese farm produce to the world.
Hanoi (VNA) - TNI King CoffeeLtd. has launched the “Happy Farmers” project, which serves a bridge that links long–termcooperation with reputable and capable Vietnamese suppliers, aimingto bring Vietnamese farm produce to the world.
The project uses Blockchain technology for traceability, and helps farmers develop farms and improve products' quality in order to achieve higher and highest sellingprices.
Happy Farmers promotes suppliers in the growingareas by supporting purchase and consumption, connecting projects onsustainable development certifications (RA, UTZ, 4C) for farming areas andagricultural products. It is implemented through building and creating a valuechain of links between production, processing and consumption in the growingareas of each product line.
Le Hoang DiepThao, Founder and CEO of TNI King Coffee saidthat Happy Farmer focuses on building brands for Vietnam’s agriculturalproducts growing based on some factors such as good products, outstandingquality and Vietnamese characteristics.
The vision of Happy Farmers is to becomea “One-Stop” supplier (The biggest trading gate in Vietnam to the world) forinternational partners with best fresh products from Vietnam's land and sea, she said.
The strategy of Vietnam’s farm produce industry in general and Happy🐠 Farmers in particular is to build andpush the export of clean agricultural products with h🃏igh quality so as toincrease the value of Vietnamese agricultural products.
Vietnam’s agricultural, forestry and fishery products have beenexported to 196 countries and territories, including markets requiring highquality such as Europe, the US and Japan. Vietnam is also ranked in the leading group inSoutheast Asia and ranked 15th in the world in terms of exports of agricultural, forestry, and fishery products in which the agricultural productprocessing industry ranked in the top 10 in the world./.
Several businesses have set up strategies to help their processed coffee products win the trust of global consumers, given their belief that Vietnamese coffee has the strength and potential to do so.
Total export-import value of agro-forestry-aquatic products in the January-July period was over 53.2 billion USD, of which some 28.6 billion USD came from exports, up 26.7 percent year-on-year.
Loship, a delivery startup in Vietnam, has announced that it successfully raised 12 million USD in Pre-Series C round, bringing the company’s valuation to over 100 million USD, according to DealStreet Asia.
The North-South Expressway project is scheduled for completion by 2030, aiming to establish the groundwork for Vietnam’s modern railway industry and stimulate regional economic development, positioning the country for a significant economic leap in the era of national rise.
The probe, initiated on June 11 following a petition by the US Coalition for Fair Trade in Hardwood Plywood, targets products classified under HS Code 4412 and 9403 imported from China, Indonesia and Vietnam.
Sun PhuQuoc Airways was born as a perfect piece in Sun Group’s strategic vision to build a premium ecosystem of tourism, entertainment, real estate, and aviation. With a pioneering ambition, Sun PhuQuoc Airways is not just an airline, but a symbol of connection – bringing the world to Phu Quoc and taking Phu Quoc to the world.
A key change in the draft decree is a provision requiring bank transfers for gold transactions valued at 20 million VND (765 USD) and above, to enhance transparency and verify customer identities.
In the first four months of 2025, trade turnover between Vietnam and Cambodia surpassed 3 billion USD, marking a 7% increase compared to the same period in 2024.
On June 19 alone, a total of 2,005 trucks completed customs clearance at Lang Son’s border gates — the highest single-day figure ever recorded in the province. Of these, 634 carried exports and 1,371 imports.
The OECD Economic Surveys: Vietnam 2025 report focuses on analysing the country’s macroeconomic fundamentals, the impact of international integration on attracting foreign investment and trade, and the country’s prospects for developing a low-carbon economy.
Antoine Colin, Senior Vice President for Global Supply Chain Digital Transformation & Resilience at HP Inc., affirmed HP’s strategic commitment to building a supply chain and ecosystem in Vietnam and the region.
Deputy Director General of the Ministry of Industry and Trade (MoIT)’s Trade Promotion Agency Bui Quang Hung emphasised that logistics has evolved from a technical function into a core capability for Vietnamese exporters to maintain their competitive advantage in the US market.
A trade official has suggested companies work closely with shipping lines, airlines, and freight forwarders to monitor routes, transit times, and potential surcharges while exploring broader cargo insurance to cover risks like war and terrorism.
In addition to institutional reform, the agency is also rolling out key solution groups to combat counterfeit goods, imitations, and intellectual property infringements in the digital environment.
The event, co-organised by the Vietnam Trade Office in the UK and TT Meridian, a local importer of Vietnamese fresh produce, aims to build a national lychee brand and encourage broader recognition of Vietnamese fruits in a competitive, high-end market.
The industry's performance has been powered by bold investments in modern production lines, enabling Vietnamese firms to produce complicated products which were exclusive to advanced economies.
Outcomes of ABAC III will shape ABAC’s final policy recommendations to be submitted to the ABAC-APEC leaders’ dialogue, scheduled to take place in the Republic of Korea this November.
This is the second year the magazine has released the ranking, which is based on total revenue and key financial indicators of enterprises from seven countries in the region: Vietnam, Indonesia, Thailand, Malaysia, Singapore, the Philippines, and Cambodia.
At the summit, publishing, tech, and media sectors will discuss emerging trends, business models, and sustainable solutions for digital publishing development in Vietnam.
This year’s “Vietnam Goods Week” marks a significant milestone as it is being held simultaneously for the first time in four locations across Asia: Japan, Hong Kong (China), Cambodia, and Malaysia, from June 19 - 22.
Illustrative image (Photo:vneconomy.com) 
