The Ministry of Industry and Trade (MoIT) has said that improving product quality and brand development are key for coffee export growth as coffee exports dropped in both volume and turnover in the first nine months of this year.
Coffee exports reached 1.26 million tonnes, valued at 2.17 billion USD in the first nine months of 2019, down 12.5 percent in volume and 20.9 percent in value compared to the same period last year (Photo: VNA)
Hanoi (VNA) - The Ministry of Industry and Trade (MoIT)has said that improving product quality and brand development are key forcoffee export growth as coffee exports dropped in both volume and turnover inthe first nine months of this year.
The country’s coffee exports reached 1.26 million tonnes,valued at 2.17 billion USD, down 12.5 percent in volume and 20.9 percent invalue compared to the same period last year.
To get Vietnamese coffee into foreign distribution systems,the ministry said it would implement the scheme to help Vietnamese enterprisesparticipate in overseas distribution networks by 2020, aiming to bringVietnamese coffee directly into foreign markets.
One of the activities includes programmes to connect overseasVietnamese enterprises in Thailand, France, Germany and Australia with domesticbusinesses, using overseas networks to help Vietnamese coffee enterprises studyexport markets.
Communication about the quality of Vietnamese coffee isexpected to contribute to its consumption in supermarkets in foreign markets.
Sharing his experiences on exports in the coffee industry, TranTan Thien, director general of Hello 5 Coffee Joint Stock Company, saidVietnamese coffee exporters should improve the quality of their products to theworld-level, not regional.
By doing so, Vietnamese businesses exporting coffee will havebetter access to the EU, US, Chinese, Japanese, and Korean markets, he told ThoiBao Kinh Doanh (Business Times).
This requires Vietnamese enterprises to always set thecriteria to go further when the coffee market is growing fast and fiercelycompetitive, he added.
Enterprises also needed to choose their target markets, headvised.
The director general noted that coffee exports neededto adapt quickly to international e-commerce channels such as Amazon, Alibabaand Baidu.
The world market was aiming at safe, green and goodproduction for consumers, which was an opportunity for businesses producingsafe coffee, he added./.
Marubeni Corporation of Japan said it plans to invest 12.7 billion JPY (117.7 million USD) for building an instant coffee processing plant in an industrial park in the southern province of Ba Ria - Vung Tau.
Vietnam’s coffee exports in the first nine months of this year fell by 13.3 percent in volume to 1.25 million tonnes and 21.9 percent in value to 2.15 billion USD compared with the same period of last year.
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Coffee exports reached 1.26 million tonnes, valued at 2.17 billion USD in the first nine months of 2019, down 12.5 percent in volume and 20.9 percent in value compared to the same period last year (Photo: VNA) 
