Higher prices do not discourage or disappoint Tran Thi Van Oanh when she buys fruits from supermarkets.
Oanh,who is with the Vietnam Women's academy, knows that she can get thesame fruit for much cheaper in the wet markets or street vendors, butshe is willing to pay the price for knowing she is getting a goodquality product.
"For example, a big pomelo is sold for 200,000VND (9 USD) in the super market, while I can get the fruit for justone-third that price in the wet market. But I prefer to buy it in thesupermarket as the quality is much better," she said.
Oanh'sattitude exemplifies growing demand for high quality Vietnameseagricultural produce and products among well-off consumers in Hanoi.
NguyenThi Hau, Deputy Director of Nhat Nam Company, which owns the Fivimartsupermarket chain, said: "Vietnamese agro-products are much sought afterby our consumers these days because they are of high quality and morereasonably priced compared to similar imported products."
This was echoed by Tran Thi Phuong Lan, Deputy Director of the Hanoi Department of Trade and Industry.
Shesaid that since early 2015, many supermarket chains in Hanoi hadswitched to sell Vietnamese agricultural specialty products like Vinhoranges, Ninh Thuan's apples and Dong Thap oranges. And these wereselling very well, she added.
Lan attributed the increased demandfor high quality local produce to successful implementation of herdepartment's "Regional speciality" programme.
Under theprogramme, many enterprises from 40 provinces have signed memoranda withthe Hanoi Department of Trade and Industry as well as supermarkets tosupply them with their local/regional specialities.
For example,Fivimart will sell sticky rice from Son La or garlic from Ly Son Island,while Hapro Mart will sell Canh oranges or Dien grapefruits from Hanoi,Cao Phong oranges from Hoa Binh province and some specialities from thenorthern mountainous provinces of Cao Bang, Bac Kan and Ha Giang.
Accordingto Ho The Van, Deputy Director of the Can Tho Center for Investment -Trade and Tourism Promotion, Nam Bo - Southern Vietnam, is well knownfor many specialities including pomelos, star apples, particularly thepurple variety, and mangoes. But due to poor transportation facilities,these fruits cannot go directly to the north.
"We have found waysto transport them to Hanoi and other northern provinces, as the demandthere is very big. Our centre has been looking for distributors inHanoi, but so far we've had no luck."
Hanoi residents are eagerto get good quality products from all localities in the country, saidNguyen Tien Vuong, Deputy Director General of Hanoi Hapro Corporation.But many producers have not responded correspondingly by paying dueattention to packaging and labelling, he added.
Tran Tam, CEO ofIPCOM said while packaging and proper labelling were very importantelements in capturing consumer interest, producers needed to pay moreattention to building recognisable trademarks and brands.-VNA
Oanh,who is with the Vietnam Women's academy, knows that she can get thesame fruit for much cheaper in the wet markets or street vendors, butshe is willing to pay the price for knowing she is getting a goodquality product.
"For example, a big pomelo is sold for 200,000VND (9 USD) in the super market, while I can get the fruit for justone-third that price in the wet market. But I prefer to buy it in thesupermarket as the quality is much better," she said.
Oanh'sattitude exemplifies growing demand for high quality Vietnameseagricultural produce and products among well-off consumers in Hanoi.
NguyenThi Hau, Deputy Director of Nhat Nam Company, which owns the Fivimartsupermarket chain, said: "Vietnamese agro-products are much sought afterby our consumers these days because they are of high quality and morereasonably priced compared to similar imported products."
This was echoed by Tran Thi Phuong Lan, Deputy Director of the Hanoi Department of Trade and Industry.
Shesaid that since early 2015, many supermarket chains in Hanoi hadswitched to sell Vietnamese agricultural specialty products like Vinhoranges, Ninh Thuan's apples and Dong Thap oranges. And these wereselling very well, she added.
Lan attributed the increased demandfor high quality local produce to successful implementation of herdepartment's "Regional speciality" programme.
Under theprogramme, many enterprises from 40 provinces have signed memoranda withthe Hanoi Department of Trade and Industry as well as supermarkets tosupply them with their local/regional specialities.
For example,Fivimart will sell sticky rice from Son La or garlic from Ly Son Island,while Hapro Mart will sell Canh oranges or Dien grapefruits from Hanoi,Cao Phong oranges from Hoa Binh province and some specialities from thenorthern mountainous provinces of Cao Bang, Bac Kan and Ha Giang.
Accordingto Ho The Van, Deputy Director of the Can Tho Center for Investment -Trade and Tourism Promotion, Nam Bo - Southern Vietnam, is well knownfor many specialities including pomelos, star apples, particularly thepurple variety, and mangoes. But due to poor transportation facilities,these fruits cannot go directly to the north.
"We have found waysto transport them to Hanoi and other northern provinces, as the demandthere is very big. Our centre has been looking for distributors inHanoi, but so far we've had no luck."
Hanoi residents are eagerto get good quality products from all localities in the country, saidNguyen Tien Vuong, Deputy Director General of Hanoi Hapro Corporation.But many producers have not responded correspondingly by paying dueattention to packaging and labelling, he added.
Tran Tam, CEO ofIPCOM said while packaging and proper labelling were very importantelements in capturing consumer interest, producers needed to pay moreattention to building recognisable trademarks and brands.-VNA
