Hanoi (VNA)🉐 – As the peak season for internationaltourism is approaching, after a long time being affected by the COVID-19 pandemic,Vietnam has determined it is a time for tourism sector to rebound and thrive.

The law amending and supplementing a number ofarticles of the law on exit and entry of Vietnamese citizens and the law onentry, exit, transit and residence of foreigners in Vietnam took effect onAugust 15, creating more favourable conditions for foreign visitors coming tothe country. To create momentum for tourism development, theGovernment issued a Resolution dated May 18, 2023, on tasks and solutions to accelerate the recovery and boost the effective and sustainabledevelopment of the tourism industry. Vietnam’s competitiveness in tourism has beenimproving, ranking 63rd out of the 140 countries and territories, up 17 placescompared to 2011. In 2021, it ranked 52nd out of the 117 economies, up eight placesfrom 2019. The Government has requested the Ministry of Culture,Sports and Tourism to coordinate with units and agencies in localities tostrengthen tourism promotion activities and popularise Vietnam’s new visa policies ininternational tourism markets, including China, the Republic of Korea, India, and the UK. The ministry has been asked to work with the Ministryof Foreign Affairs to bolster cultural diplomacy activities to introduceimages of Vietnam and its people to more foreign friends. To position Vietnam as a leading attractive tourismdestination in the Southeast Asian region while affirming its brand andcompetitiveness, several tasks and solutions have been introduced suchas innovating and diversifying forms of tourism marketing, promoting theapplication of digital technology, and deploying diverse and flexible forms ofmarketing communication in accordance with the objectives and requirements ofeach market and each period. The strategy has affirmed the necessity ofestablishing Vietnam tourism promotion or representatives offices abroad withthe support of embassies, trade offices in the host countries.

According to Ha Van Sieu, Deputy Director General ofthe Vietnam National Administration, strategies are orientations for tourismdevelopment in the coming time, particularly in building and deploying tourismmarketing plans in key markets, including the Northeast Asia, SoutheastAsia, Western and Northern Europe, Latin America, Russia and Australia, amongothers, according to the types of tourism products with strengths andpotential like high-end, quality tourism products, golf tourism, healthcaretourism products, ecotourism, and MICE.

Nguyen Hong Minh, Deputy Director of the Hanoi Tourism Department, said for a long time, localities have been implementing separated tourism promotion programmes on international media channels, resulting ininconsistency and low efficiency.

Minh proposed the Ministry of Culture, Sports andTourism to develop a general strategy to promote Vietnam’s tourism in the international market with a focus on establishing cooperative plans with biginternational media partners and brands like CNN, CNBC, BBC, Michellin, WTA, and Netflix.

🅠 In order to improve the quality of tourism promotion, many businesses and localities are striving to better promote the role ofthe Tourism Development Support Fund.

Director of Vietnam National Tourism AdministrationNguyen Trung Khanh assessed that the establishment and operation of the fundhas initially met the needs of promoting national tourism as well as supporting tourism product development. However, tourism promotion is a long-term process, requiringcooperation between state management agencies, localities, and tourismbusinesses. Therefore, in order to meet the requirements of tourism promotion inthe new period, more joint efforts of localities and businesses are needed in order to attract more foreign tourists to the country./.