Vietnam targets at least one tourism attraction in each locality by 2025
Vietnam is striving to, by 2025, have at least one tourism attraction in each province and city with local advantages in terms of agriculture, culture, craft villages and ecological environment.
Visitors experience an ecotourism space in Ben Tre province’s Chau Thanh district. (Photo: VNA)
Hanoi (VNA) – Vietnam is striving to, by 2025, have at least one tourism attraction in each province and city with localadvantages in terms of agriculture, culture, craft villages and ecolog𝓰icalenvironment.
This is one of the targets of a rural tourism developmentprogramme that will be carried out by the Ministry of Agriculture and Rural Developmentwithin the framework of a movement on building new-style rural areas in the 2021-2025period. Under the programme, about 50% of the rural tourism establishments will be certified to meet tourist service standards. Also, at least 50% of the rural tourist spots are recognised to be digitised and connected to each other with digital technology. They are expected to adopt e-transactions in their operations. All the rural destinations will be popularised. Each local district with potential in rural tourism will haveat least one model of a typical agro-rural tourism chain. At least 70% of the owners of the rural tourism establishments will be trained in tourismmanagement, while 80% of rural tourism workers will receive training and improve their skills. At least 50% of the rural tourism workforcewill be female. Each tourist destination will have, at minimum, one stafffluent in foreign languages.
Theprogramme underlined the need for developing a database and digital map ofrural tourist attractions nationwide.
According to the Central Coordinatio♍n Office on New RuralDevelopment, the country counts 8,867 products rated as three-star orhigher after four years implementing the One Commune One Product programme (OCOP). They include 80 community-based tourism products./.
Vietnam is taking measures to develop rural tourism through digital transformation, as the effective development of rural tourism will contribute to turning tourism into a spearhead economic sector and promoting sustainable new-style rural area building.
The People’s Committee of Hanoi has made a plan on developing agricultural and rural tourism in tandem with new-style rural area building during 2022 - 2025, part of efforts to boost sustainable tourism development.
Training on free trade agreements are among the measures suggested for the development of the farm produce market and rural tourism in the Mekong Delta.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.
Visitors experience an ecotourism space in Ben Tre province’s Chau Thanh district. (Photo: VNA) 
