The survey was conducted by the ASEAN-Japan Centre  and Valise Inc. with the participation of Japanese females who had travelled overseas at least once in 2019. About 90 percent of the surveyed females aged 20-29 and 30-39.

According to the survey 24 percent of the respondents said they choose Vietnam for its delicious food; 17 percent for its cities/towns/streets they want to visit; 15 percent for its tourist spots, and 12 percent for inexpensive cost.

The survey also showed a number of shortcomings of Vietnamese tourism to such group, including high travel costs and a lack of information on local transportation.

According to the Japan National To🌌urism Organisation, the number of Japanese people traveling abroad surpassed 20 million for the first time in 2019, with women aged 20-29 topping the list in terms of both age a𓆉nd gender./.