Sales of Vietnamese lychees have been high in Japan despite the complexity of the pandemic, and prices are also high, at up to 1,280 JPY (11.60 USD) per kilo.

Breakꦿing i🦹nto the Japanese market helps improve the prestige and brand of Vietnamese lychees in the international market, while cementing a new and stable consumption channel.

Experts warned, however, that it will be a tougher task to maintain the fruit’s foothold in the market, which has strict food safety and quarantine requirements.

Popular in J൩apan, the lychees also brought great joy to Vie🦩tnamese people during the pandemic while creating an additional driver to grow exports to Japan./.