Vietnam’s durian featured at first ASEAN–China Durian Festival
The Vietnamese booth featured fresh durian, durian ice cream, durian cakes, and other fruits such as dragon fruit and passion fruit, attracting strong interest from Beijing residents and ASEAN diplomats.
Durian booth of the Vietnamese Embassy in Beijing (Photo: VNA)
Beijing (VNA) 𒐪– Vietnam showcased durian and related products at the first-ever ASEAN–China Durian Festival held in Beijing on August 9 by the ASEAN–China Centre (ACC) and the embassies of ASEAN member states.
The Vietnamese booth featured fresh durian, durian ice cream, durian cakes, and other fruits such as dragon fruit and passion fruit, attracting strong interest from Beijing residents and ASEAN diplomats.
ACC Secretary-General Shi Zhongjun described durian as the “king of tropical fruits,” whose rich, mellow flavour reflects the long-standing and increasingly close China–ASEAN relationship. He noted that promoting agricultural cooperation is a priority for both sides and a central task of ACC in recent years.
Ambassadors and representatives of ASEAN countries in Beijing visit the Vietnamese booth.(Photo: VNA)
ASEAN has been China’s largest trading partner for five consecutive years, while China has remained ASEAN’s largest partner for 16 years. In 2024, bilateral trade reached 6.99 trillion CNY (about 973 billion USD), with agricultural products accounting for nearly 10% and continuing to grow. ASEAN tropical fruits such as durian, mangosteen, longan, and dragon fruit are now household favourites in China thanks to faster customs clearance, competitive prices, and diverse distribution channels. Chinese apples, pears, modern farming equipment, and green agricultural technologies are likewise supporting agricultural upgrades in ASEAN countries.
Vietnamese Ambassador to China Pham Thanh Binh said durian is increasingly popular among Chinese consumers and is a key high-quality agricultural export for Vietnam. Through the festival, Vietnam aims to promote its premium durian to local and international audiences in China, hoping to reach more consumers, he told the Vietnam News Agency.
He added that the event also provides a platform for Vietnam to exchange, learn, and share market expansion experiences, strengthening ASEAN–China cooperation to secure a strong position for ASEAN durian in this vast market./.
According to China Customs, in the first half of 2025, China imported 1.35 billion USD worth of fruits from Vietnam, totaling nearly 1.37 million tonnes. Vietnam currently ranks as China’s largest fruit supplier, accounting for 13.6% of China’s total fruit import value and 28.7% of total import volume.
The significant increase in frozen durian exports is attributed in part to favourable market-opening policies, particularly the export protocol signed with China in August 2024. The ministry’s guidance and local authorities’ efforts in deep processing and market diversification have enabled businesses to reduce reliance on fresh durian exports and seize new export opportunities.
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