Hanoi (VNA) – WinCommerce (WCM), Vietnam’s largest retailer under Masan Group, reported strong 2025 performance, with net revenue up 13.4% to 17.9 trillion VND (688 million USD) in the first half of 2025, beating its 8-12% growth target, driven by selective expansion and operational gains.
A turn toward growth
♓After years without profit since Masan’s 2019 acquisition from conglomerate Vingroup, WCM hit a turning point in 2025. Its June revenue reached 3.22 trillion VND, up 16% year-on-year. The retailer’s restructuring, optimised operations, and targeted expansion fueled the surge, with like-for-like (LFL) sales at existing WinMart and WinMart+ stores rising 6.9%, reflecting improved operations and customer engagement.
The retailer opened 318 new stores, meeting over 45% of its annual target of 400-700. Nearly 75% of these are WinMart+ outlets in rural areas, tapping rising demand for modern retail. Remarkably, all new stores opened this year have been profitable from the start, a rare feat in an industry where break-even points often take years to reach.
Efficiency through integration
🅠 Unlike rivals focusing on urban hubs, WCM targeted high-density rural areas, opening 161 stores in central Vietnam, over half of its new outlets.
