Workshop helps distinguish between genuine and fake good
Workshop helps distinguish between genuine and fake goods
The Vietnam Directorate of Market Surveillance (VDMS) and the Moët Hennessy - Louis Vuitton (LVMH), the world's leading luxury group based in France, co-organised a workshop in Hanoi on July 3 to instruct market management staff on how to identify whether products under the LVMH brands are fake or authentic.
Hanoi (VNA) – TheVietnam Directorate of Market Surveillance (VDMS) and the Moët Hennessy - Louis Vuitton (LVMH), the world's leading luxury group based in France, co-organised a workshop in Hanoi on July 3 to instructmarket management staff on how to identify whether products under the LVMH brandsare fake or authentic.
At the event, which was part of the cooperativeframework signed last month between the VDMS and LVMH, the market surveillance forcein 11 northern cities and provinces were provided with necessary information todistinguish authentic LVMH cosmetics and perfume; Christian Dior jewellery,glasses, and clothes; and Tagheuer, Hublot and Zenith watches from well-madefakes.
According to Director General of the VDMS Tran HuuLinh, competent authorities have carried out a wide range of measures, andbuilt various plans to prevent trade fraud, counterfeit goods and violations ofintellectual property rights.
Each year, the market surveillance force inspect andhandle more than 10,000 cases of violations, he said, adding that the fightagainst fake goods remain a big challenge, with complicated production andtrafficking of counterfeit goods, poor awareness of the public, and weakmanagement mechanisms.
To this end, Linh said that cooperation with makers andmanufacturers are important as they know their products well.
Huan Yang, a senior manager of the LVMH, expressed hishope that cooperation between the market surveillance force and the LVMH andother enterprises in France will be expanded in the coming time, making contributionsto combating fake goods and violations of intellectual property rights, whileensuring benefits of both consumers and businesses.
He added that the move also promoted trade ties between Vietnam and the EU, andVietnam and France.-VNA
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At the authentication workshop (Photo: VNA) 
