Workshop highlights role of design in handicraft trade
How to enhance competitiveness, increase economic values and expand market for the handicraft sector were major subjects discussed at a workshop held in Ho Chi Minh City on December 18.
How to enhance competitiveness, increase economic values and expandmarket for the handicraft sector were major subjects discussed at aworkshop held in Ho Chi Minh City on December 18.
The event aimed to promote links between designers and producers to reach the sector’s increasing growth target.
Addressingthe event, Deputy Director of the Vietnam Trade Promotion Agency(Vietrade) Bui Thi Thanh An stressed the importance to raise the roleplayed by the country’s design industry and change the public’s mind ondesigners’ position in production and business activities.
Shesaid that there are numerous advantages and opportunities for Vietnam’shandicraft sector to boost export. However, the sector faces challengesin design so it is difficult in promoting products to internationalmarkets as well as drawing importers’ attention.
ProfessorMarcel Crul from TU Deft University of the Netherlands suggested thatVietnam should enhance designing, helping raise product value as well asmaking Vietnamese handicrafts access easily markets and customers.
Vietradeand the Vietnam Design Association (VDAS) will continue conductingother activities to promote designing work in other production sectors.-VNA
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