Bigger investment needed to boost tourism promotion
Vietnam needs to invest more in tourism promotion work to keep up with regional countries, according to the Vietnam National Administration of Tourism (VNAT).
Hanoi (VNA) – Vietnam needs to invest more🌸 in tourism promotion work to keep up🐻 with regional countries, according to the Vietnam National Administration of Tourism (VNAT).
VNAT statistics show that each year, only 2 million USD is allocated for tourism promotion activities, while the figure exceeds 100 million USD in other regional nations, such as Thailand, Singapore and Malaysia.
Vietnam received 7.94 million international tourists in 2015, ranking fifth among the ASEAN nations. However, the figure was equal to just 27 percent of the number of foreign visitors to Thailand, 31 percent of that to Malaysia, and half of the number of Singapore.
In the 2011-2015 period, Thailand and Singapore had an average annual growth of 12 percent and 10 percent, respectively in terms of foreign visitors
Vietnam’s figure stayed at seven percent, even lower than the Philippines at 8 percent, Laos at 15 percent and Myanmar 51 percent.
In order to realise the target of receiving 20 million international visitors by 2019, Indonesia has applied visa exemptions for citizens of 169 nations by March.
Meanwhile, Vietnam has applied exemptions for citizens of just 22 countries as of June this year.-VNA
Ho Chi Minh City set a goal of welcoming 5.1 million international visitors and 21.8 million domestic travelers this year, earning a total of 103 trillion VND (nearly 4.8 billion USD) in revenue.
The capital city of Hanoi hopes to welcome nearly 21.2 million tourists in 2016, including 3.765 million international visitors, according to the municipal Department of Tourism.
Vietnam’s tourism sector aims to welcome one million Russian visitors by 2020, said Deputy Director General of the Vietnam National Tourism Administration Nguyen Quoc Hung.
A tourism e-commerce system will help connect customers to travel companies in an easy and convenient way, spurring tourism, as heard a conference on the use of e-marketing in tourism promotion.
Deputy Prime Minister Mai Van Chinh has instructed the Ministry of Culture, Sports and Tourism (MoCST) to coordinate with other ministries, agencies and localities to effectively implement policies and directives from the Party, Government, and Prime Minister on tourism development.
Da Nang's appeal stems from its numerous outstanding tourist attractions, particularly My Khe Beach, Sun World Ba Na Hills resort, and the ancient town of Hoi An. Additionally, Da Nang tourism is renowned for its affordability, especially attractive to young travellers and couples, according to Chosun Ilbo.
With new direct flights from major Indian cities like Hyderabad and Bengaluru, Vietnam is becoming an increasingly compelling destination for Indian tourists seeking a quick, emotionally rich four-day escape that blends luxury, culture, and natural wonder.
By source market, China continued to lead with 3.1 million visitors, equivalent to 25.5% of all foreign arrivals. The Republic of Korea followed with 2.5 million, or 20.7%. Other major markets included Taiwan (China) with 737,000, the US with 522,000, and Japan with 380,000.
Khanh Hoa has welcomed 16 international cruises so far this year, with more than 19,000 tourists disembarking to explore the province’s scenic landscapes and renowned cultural, religious, and artistic landmarks, as well as to enjoy local cuisine and sightseeing tours.
According to local plans, fireworks shows will be held at multiple locations, with Ha Long Bay as the focal point. More than mere entertainment, these displays are part of a strategic cultural tourism product aimed at strengthening the region’s brand.
Chatbot and virtual assistants support itinerary consultation and tour bookings, and provide around-the-clock response across multiple platforms while AI advertising applications have been used to optimise budgets and target the right customers. AI has been also employed to analyse customer data, enabling the delivery of personalised tour recommendations.
Many Vietnamese regions possess favourable conditions, including natural landscapes, climate, and rich cultural identities, to host sport events that integrate with cultural and tourism experiences.
Dubbed the “land of ancient towers”, Khanh Hoa boasts a rich Cham legacy through architectural masterpieces like the Po Nagar, Hoa Lai, Po Klong Garai, and Po Rome towers.
Vietnam’s e-visa system is now seen as one of the most efficient, convenient, and transparent in the region. Fully online registration, no paperwork or interviews, and fast and flexible processing time have improved foreigners’ entry experience, creating a competitive advantage over countries clinging to complicated and costly visa procedures.
Sunset Town unfolded like a living fairytale. Every street and hidden corner recalls iconic European landmarks – from Venice’s San Marco Bell Tower and Paris’s Arc de Triomphe to Almafi-style squares and cobblestone paths reminiscent of southern Italy.
Its natural advantages have made Mui Ne a magnet for enthusiasts of kitesurfing, windsurfing, surfing, and stand-up paddle boarding (SUP). These activities not only diversify the local tourism offerings but also contribute to the area’s long-term development strategy focused on sustainability.
In July alone, the city welcomed 695,930 international arrivals, surging 75.3% year-on-year. For the seven-month period, international visitors totalled 4.5 million, up 48% year-on-year.
Welcoming the crew on the morning of July 30, Dang Dong Ha, Deputy Director of the provincial Department of Culture, Sports and Tourism, emphasised that the film offers a valuable opportunity to promote Quang Tri’s tourism potential, particularly to Indian visitors, but also to a broader global audience.
With a proactive and creative approach, Hanoi is positioning itself as one of Southeast Asia’s most compelling destinations where tradition meets innovation, and every visit offers a blend of the familiar and the new.
Fostering linkage among regional localities and restructuring the tourism sector towards professionalism are among measures to boost the “smokeless industry” of the Mekong Delta.
Ha Long Bay (Source: VNA)
