A strong rise was seen in the number of foreign tourists in many localities across the country during the seven-day Lunar New Year (Tet) holiday from January 8-14, led by the central city of Da Nang with nearly 177,000 and Hanoi with nearly 103,000, reported the Vietnam National Authority of Tourism (VNAT).
A strong rise was seen in the number of foreign tourists in many localities across the country during Tet. (Photo: VNA)
Hanoi (VNA) – A strong rise was seen in thenumber of foreign tourists in many localities across the country during theseven-day Lunar New Year (Tet) holiday from January 8-14, led by the centralcity of Da Nang with nearly 177,000 and Hanoi with nearly 103,000,reported the Vietnam National Authority of Tourism (VNAT).
The northern province of Ninh Binh welcomed nearly 100,000visitors, while the central Quang Nam province served about 97,000 tourists,and the northern Quang Ninh province received nearly 90,000 travelers,according to the authority.
At the same time, the number of tourists travelling to Ho ChiMinh City hit 75,000, while that in the Mekong Delta province of Kien Giang was44,370, and the Central Highlands province of Lam Dong reached 20,000, it noted.
Foreign tourists at Ngoc Son Temple in Hanoi. (Photo: VNA)
During the holiday, the tourism sector served 10.5 million domestictourists, up 16.6% over the same period last year.
The VNAT attributed the increase in the number of foreignvisitors to favourable visa policies, proper market exploitation, and efforts ofbusinesses and localities as well as effective promotion activities.
Meanwhile, many new tourism products with the combination ofcreative ideas and high technologies were introduced, along with attractivepromotion programmes.
Alongside, air service quality and seat number have beenimproved, meeting passengers’ demands during Tet, the authority held, addingthat domestic airlines provided about 5.5 million tickets, up 4%year on year./.
The tourism industry in 2024 has seen positive signals as ocean liners have bustled at ports for the past 10 days, bringing tens of thousands of foreign visitors to Vietnam.
Hanoi is set to implement measures aimed at attracting foreign visitors in 2024, focusing on such key markets as Northeast Asia, the EU, and the US, the municipal Department of Tourism said at its January 19 conference to deploy working plans this year.
Cruise ship Dream Cruise with about 400 tourists on board, mostly from China, docked at Ha Long International Port in the northern province of Quang Ninh on January 26.
As the Republic of Korea (RoK) is forecast to be the largest source of foreign visitors to Vietnam during the coming Lunar New Year (Tet) holidays, many travel companies and tourist attractions have launched new products to meet their demand.
A recent report, City Pulse 2025, by Gensler Research Institute, ranked HCM City among the world’s top cities for resident retention, placing it second globally. This underscores the city's reputation as a liveable, dynamic urban centre, an image that supports efforts to attract investors, experts, and MICE travellers.
Deputy Prime Minister Mai Van Chinh has instructed the Ministry of Culture, Sports and Tourism (MoCST) to coordinate with other ministries, agencies and localities to effectively implement policies and directives from the Party, Government, and Prime Minister on tourism development.
Da Nang's appeal stems from its numerous outstanding tourist attractions, particularly My Khe Beach, Sun World Ba Na Hills resort, and the ancient town of Hoi An. Additionally, Da Nang tourism is renowned for its affordability, especially attractive to young travellers and couples, according to Chosun Ilbo.
With new direct flights from major Indian cities like Hyderabad and Bengaluru, Vietnam is becoming an increasingly compelling destination for Indian tourists seeking a quick, emotionally rich four-day escape that blends luxury, culture, and natural wonder.
By source market, China continued to lead with 3.1 million visitors, equivalent to 25.5% of all foreign arrivals. The Republic of Korea followed with 2.5 million, or 20.7%. Other major markets included Taiwan (China) with 737,000, the US with 522,000, and Japan with 380,000.
Khanh Hoa has welcomed 16 international cruises so far this year, with more than 19,000 tourists disembarking to explore the province’s scenic landscapes and renowned cultural, religious, and artistic landmarks, as well as to enjoy local cuisine and sightseeing tours.
According to local plans, fireworks shows will be held at multiple locations, with Ha Long Bay as the focal point. More than mere entertainment, these displays are part of a strategic cultural tourism product aimed at strengthening the region’s brand.
Chatbot and virtual assistants support itinerary consultation and tour bookings, and provide around-the-clock response across multiple platforms while AI advertising applications have been used to optimise budgets and target the right customers. AI has been also employed to analyse customer data, enabling the delivery of personalised tour recommendations.
Many Vietnamese regions possess favourable conditions, including natural landscapes, climate, and rich cultural identities, to host sport events that integrate with cultural and tourism experiences.
Dubbed the “land of ancient towers”, Khanh Hoa boasts a rich Cham legacy through architectural masterpieces like the Po Nagar, Hoa Lai, Po Klong Garai, and Po Rome towers.
Vietnam’s e-visa system is now seen as one of the most efficient, convenient, and transparent in the region. Fully online registration, no paperwork or interviews, and fast and flexible processing time have improved foreigners’ entry experience, creating a competitive advantage over countries clinging to complicated and costly visa procedures.
Sunset Town unfolded like a living fairytale. Every street and hidden corner recalls iconic European landmarks – from Venice’s San Marco Bell Tower and Paris’s Arc de Triomphe to Almafi-style squares and cobblestone paths reminiscent of southern Italy.
Its natural advantages have made Mui Ne a magnet for enthusiasts of kitesurfing, windsurfing, surfing, and stand-up paddle boarding (SUP). These activities not only diversify the local tourism offerings but also contribute to the area’s long-term development strategy focused on sustainability.
In July alone, the city welcomed 695,930 international arrivals, surging 75.3% year-on-year. For the seven-month period, international visitors totalled 4.5 million, up 48% year-on-year.
Welcoming the crew on the morning of July 30, Dang Dong Ha, Deputy Director of the provincial Department of Culture, Sports and Tourism, emphasised that the film offers a valuable opportunity to promote Quang Tri’s tourism potential, particularly to Indian visitors, but also to a broader global audience.
With a proactive and creative approach, Hanoi is positioning itself as one of Southeast Asia’s most compelling destinations where tradition meets innovation, and every visit offers a blend of the familiar and the new.
A strong rise was seen in the number of foreign tourists in many localities across the country during Tet. (Photo: VNA) 
Foreign tourists at Ngoc Son Temple in Hanoi. (Photo: VNA) 
