Ly Xuong Can (R) will continue to serve as Vietnamese Tourism Ambassador to the Republic of Korea (RoK) for the 2021-24 tenure. (Photo: VNA)
Hanoi (VNA) - Ly Xuong Can will continue to serve as Vietnamese Tourism Ambassador to the Republic of Korea (RoK) for the 2021-24 tenure.
The Ministry of Culture, Sports and Tourism held a ceremony to present the appointment decision to Can on December 16.
Addressing the event, Deputy Minister of Culture, Sports and Tourism Doan Van Viet said Vietnam considers the RoK one of key source markets of tourism.
Once the countries resume air services with higher frequency in the coming time, Vietnam will exert efforts to attract holidaymakers from the RoK, he added.
He called on Can and his associates to seek resources to develop activities of the Vietnam National Administration of Tourism (VNAT)’s representative office in the RoK and regularly update a website on Vietnam’s tourism in Korean language, among others.
For his part, Can said that Vietnam and the RoK will celebrate the 30th founding anniversary of diplomatic ties next year and joint efforts are required to devise travel plans to attract visitors.
In the 2017-20 term, he helped set up a representative office of the VNAT in the RoK and built a website in Korean language promoting Vietnam’s tourism.
The ambassador also worked to connect Vietnamese and RoK localities to organise activities introducing Vietnam’s images during major festivals in the RoK.
Ly Xuong Can, whose Korean name is Lee Chang Kun, was born in 1958 in Seoul. He is the 31st generation descendant of King Ly Thai To and the 26th generation descendant of Prince Ly Long Tuong, who immigrated to the RoK in the 13th century.
In 1992, he represented the Ly Hoa Son clan in the RoK in returning to Vietnam and visiting his hometown in Dinh Bang ward, Tu Son town, the northern province of Bac Ninh. In 2009, he and his family received Vietnamese citizenship. He has been a member of the Vietnam Fatherland Front (VFF) Central Committee since September 2014./.
Minister of Culture, Sports and Tourism Nguyen Ngoc Thien met Ly Xuong Can, the new Tourism Ambassador of Vietnam, in Hanoi on November 30, voicing his hope that the ambassador will help develop Vietnam’s tourism as well as tourism cooperation with the Republic of Korea (RoK).
Vietnamese Tourism Ambassador to the Republic of Korea (RoK) Ly Xuong Can signed an agreement in Hanoi on January 30 with the Vietnam National Administration of Tourism (VNAT) to establish an office to promote Vietnamese tourism in the host nation.
A conference to promote Vietnamese tourism was held in Seoul in June 26 as an opening activity for the Vietnam Tourism-Culture Festival in the Republic of Korea (RoK).
Deputy Prime Minister Mai Van Chinh has instructed the Ministry of Culture, Sports and Tourism (MoCST) to coordinate with other ministries, agencies and localities to effectively implement policies and directives from the Party, Government, and Prime Minister on tourism development.
Da Nang's appeal stems from its numerous outstanding tourist attractions, particularly My Khe Beach, Sun World Ba Na Hills resort, and the ancient town of Hoi An. Additionally, Da Nang tourism is renowned for its affordability, especially attractive to young travellers and couples, according to Chosun Ilbo.
With new direct flights from major Indian cities like Hyderabad and Bengaluru, Vietnam is becoming an increasingly compelling destination for Indian tourists seeking a quick, emotionally rich four-day escape that blends luxury, culture, and natural wonder.
By source market, China continued to lead with 3.1 million visitors, equivalent to 25.5% of all foreign arrivals. The Republic of Korea followed with 2.5 million, or 20.7%. Other major markets included Taiwan (China) with 737,000, the US with 522,000, and Japan with 380,000.
Khanh Hoa has welcomed 16 international cruises so far this year, with more than 19,000 tourists disembarking to explore the province’s scenic landscapes and renowned cultural, religious, and artistic landmarks, as well as to enjoy local cuisine and sightseeing tours.
According to local plans, fireworks shows will be held at multiple locations, with Ha Long Bay as the focal point. More than mere entertainment, these displays are part of a strategic cultural tourism product aimed at strengthening the region’s brand.
Chatbot and virtual assistants support itinerary consultation and tour bookings, and provide around-the-clock response across multiple platforms while AI advertising applications have been used to optimise budgets and target the right customers. AI has been also employed to analyse customer data, enabling the delivery of personalised tour recommendations.
Many Vietnamese regions possess favourable conditions, including natural landscapes, climate, and rich cultural identities, to host sport events that integrate with cultural and tourism experiences.
Dubbed the “land of ancient towers”, Khanh Hoa boasts a rich Cham legacy through architectural masterpieces like the Po Nagar, Hoa Lai, Po Klong Garai, and Po Rome towers.
Vietnam’s e-visa system is now seen as one of the most efficient, convenient, and transparent in the region. Fully online registration, no paperwork or interviews, and fast and flexible processing time have improved foreigners’ entry experience, creating a competitive advantage over countries clinging to complicated and costly visa procedures.
Sunset Town unfolded like a living fairytale. Every street and hidden corner recalls iconic European landmarks – from Venice’s San Marco Bell Tower and Paris’s Arc de Triomphe to Almafi-style squares and cobblestone paths reminiscent of southern Italy.
Its natural advantages have made Mui Ne a magnet for enthusiasts of kitesurfing, windsurfing, surfing, and stand-up paddle boarding (SUP). These activities not only diversify the local tourism offerings but also contribute to the area’s long-term development strategy focused on sustainability.
In July alone, the city welcomed 695,930 international arrivals, surging 75.3% year-on-year. For the seven-month period, international visitors totalled 4.5 million, up 48% year-on-year.
Welcoming the crew on the morning of July 30, Dang Dong Ha, Deputy Director of the provincial Department of Culture, Sports and Tourism, emphasised that the film offers a valuable opportunity to promote Quang Tri’s tourism potential, particularly to Indian visitors, but also to a broader global audience.
With a proactive and creative approach, Hanoi is positioning itself as one of Southeast Asia’s most compelling destinations where tradition meets innovation, and every visit offers a blend of the familiar and the new.
Fostering linkage among regional localities and restructuring the tourism sector towards professionalism are among measures to boost the “smokeless industry” of the Mekong Delta.
Ly Xuong Can (R) will continue to serve as Vietnamese Tourism Ambassador to the Republic of Korea (RoK) for the 2021-24 tenure. (Photo: VNA) 
