Metropole Hanoi gets five-star rating from Forbes Travel Guide again
Sofitel Legend Metropole Hanoi has been awarded a five-star rating - the top level of recognition from Forbes Travel Guide in its independent assessment of luxury hotels, restaurants and spas.
Sofitel Legend Metropole Hanoi (Source: Metropole)
Hanoi (VNA) – Sofitel Legend Metropole Hanoi has been awarded a five-star rating - the toplevel of recognition from Forbes Travel Guide in its independent assessment ofluxury hotels, restaurants and spas.
This is the second consecutive year Sofitel Legend Metropole Hanoi has hadits name in the rankings.
In Forbes Travel Guide’s review for 2021, Sofitel Legend Metropole Hanoi was praised as “asupremely beautiful hotel, inside and out”.
Every corner is a compelling photo opportunity,especially in the gleaming historic wing and all-white inner courtyard, thereview said.
According to the review, Metropole Hanoi has a strong sense of pride in itsVietnamese heritage. Its staff dons an eye-catching array of ao dai costumes,walls glow with local art and ceramics, and detailed explanations of Vietnameseculture are sprinkled throughout the luxury hotel.
Situated at 15 Ngo Quyen street in Hanoi since its opening in 1901,Sofitel Legend Metropole Hanoi draws deeply from a century of stories to weavea rich, nostalgic guest experience in the heart of the Vietnamese capital.
Over the years, MetropoleHanoi has checked in many an illustrious character, including novelist GrahamGreene, writer Somerset Maugham and movie star Charlie Chaplin.
Forbes Travel Guide, established in 1958, is theoldest travel guide in the US, and is the creator of the original Five-Starrating system for hotels. The guide’s ratings are among the most highlyrespected in the hotel industry.
Its five-star rating is meant to designate “outstanding, often iconicproperties with virtually flawless service and amazing facilities”./.
A traditional Old Quarter-style market will be replicated at the Sofitel Legend Metropole Hanoi, adding a festive vibe to the iconic hotel during from January 17 to 19.
A recent report, City Pulse 2025, by Gensler Research Institute, ranked HCM City among the world’s top cities for resident retention, placing it second globally. This underscores the city's reputation as a liveable, dynamic urban centre, an image that supports efforts to attract investors, experts, and MICE travellers.
Deputy Prime Minister Mai Van Chinh has instructed the Ministry of Culture, Sports and Tourism (MoCST) to coordinate with other ministries, agencies and localities to effectively implement policies and directives from the Party, Government, and Prime Minister on tourism development.
Da Nang's appeal stems from its numerous outstanding tourist attractions, particularly My Khe Beach, Sun World Ba Na Hills resort, and the ancient town of Hoi An. Additionally, Da Nang tourism is renowned for its affordability, especially attractive to young travellers and couples, according to Chosun Ilbo.
With new direct flights from major Indian cities like Hyderabad and Bengaluru, Vietnam is becoming an increasingly compelling destination for Indian tourists seeking a quick, emotionally rich four-day escape that blends luxury, culture, and natural wonder.
By source market, China continued to lead with 3.1 million visitors, equivalent to 25.5% of all foreign arrivals. The Republic of Korea followed with 2.5 million, or 20.7%. Other major markets included Taiwan (China) with 737,000, the US with 522,000, and Japan with 380,000.
Khanh Hoa has welcomed 16 international cruises so far this year, with more than 19,000 tourists disembarking to explore the province’s scenic landscapes and renowned cultural, religious, and artistic landmarks, as well as to enjoy local cuisine and sightseeing tours.
According to local plans, fireworks shows will be held at multiple locations, with Ha Long Bay as the focal point. More than mere entertainment, these displays are part of a strategic cultural tourism product aimed at strengthening the region’s brand.
Chatbot and virtual assistants support itinerary consultation and tour bookings, and provide around-the-clock response across multiple platforms while AI advertising applications have been used to optimise budgets and target the right customers. AI has been also employed to analyse customer data, enabling the delivery of personalised tour recommendations.
Many Vietnamese regions possess favourable conditions, including natural landscapes, climate, and rich cultural identities, to host sport events that integrate with cultural and tourism experiences.
Dubbed the “land of ancient towers”, Khanh Hoa boasts a rich Cham legacy through architectural masterpieces like the Po Nagar, Hoa Lai, Po Klong Garai, and Po Rome towers.
Vietnam’s e-visa system is now seen as one of the most efficient, convenient, and transparent in the region. Fully online registration, no paperwork or interviews, and fast and flexible processing time have improved foreigners’ entry experience, creating a competitive advantage over countries clinging to complicated and costly visa procedures.
Sunset Town unfolded like a living fairytale. Every street and hidden corner recalls iconic European landmarks – from Venice’s San Marco Bell Tower and Paris’s Arc de Triomphe to Almafi-style squares and cobblestone paths reminiscent of southern Italy.
Its natural advantages have made Mui Ne a magnet for enthusiasts of kitesurfing, windsurfing, surfing, and stand-up paddle boarding (SUP). These activities not only diversify the local tourism offerings but also contribute to the area’s long-term development strategy focused on sustainability.
In July alone, the city welcomed 695,930 international arrivals, surging 75.3% year-on-year. For the seven-month period, international visitors totalled 4.5 million, up 48% year-on-year.
Welcoming the crew on the morning of July 30, Dang Dong Ha, Deputy Director of the provincial Department of Culture, Sports and Tourism, emphasised that the film offers a valuable opportunity to promote Quang Tri’s tourism potential, particularly to Indian visitors, but also to a broader global audience.
With a proactive and creative approach, Hanoi is positioning itself as one of Southeast Asia’s most compelling destinations where tradition meets innovation, and every visit offers a blend of the familiar and the new.
Sofitel Legend Metropole Hanoi (Source: Metropole) 
