The third Vietnam Coffee Day will run in Pleiku City, the Central Highlands province of Gia Lai from December 8 – 10, with coffee-drinking culture in focus.
Hanoi (VNA) – The third Vietnam Coffee Day will run in Pleiku City, theCentral Highlands province of Gia Lai from December 8 – 10, withcoffee-drinking culture in focus.
This year’s festivalwill highlight the promotion and development of specialty coffee and organiccoffee products in a bid to make Gia Lai and the Central Highlands at large apopular destination of coffee lovers around the world.
It willfeature a series of events, including an exhibition on various coffee productsfrom six top coffee producing provinces – Gia Lai, Dak Lak, Dak Nong, Lam Dong,Kon Tum and Son La. Hundreds of stalls will display premium products frompopular coffee brands like Vinacafe, L’amant, Nestlé, and Kingcoffee.
Participatingdelegates will be given a chance to take a tour to local sustainable coffeegardens and coffee factories while business-matching events will also be heldamong coffee importers and coffee producers and distributors from both home andoverseas.
Gia Lai is nowhome to about 300 hectares of organic coffee, certified by the USDA. Localfarmers have also partnered with food and beverage producer Nestlé to bringsafe coffee straight from farm to table.
According tothe Vietnam Coffee-Cocoa Association (Vicofa), Vietnam exported 1.48 milliontonnes of coffee for 2.5 billion USD in the first 11 months of the year, down15.2 percent and 22.7 percent, respectively, from the same period last year.Coffee prices averaged over 1,720 USD per tonne, a year-on-year drop of 9percent.
Coffee exportsdeclined in all markets with biggest decreases seen in Mexico, South Africa,Indonesia and Denmark.
Coffee, one ofVietnam’s main currency earners, is expected to bring home 3.74 billion USDthis year. However, the industry will be likely not to meet this goal as theexports only reached 3 billion USD in the first 11 months.
The VietnamCoffee Day is expected to further promote coffee brands of Giai Lai as well asthe entire Central Highlands, contributing to improving value of Vietnamesecoffee products ./.
The Ministry of Industry and Trade (MoIT) has said that improving product quality and brand development are key for coffee export growth as coffee exports dropped in both volume and turnover in the first nine months of this year.
Vietnam’s coffee sector needs to have strategies to improve material quality and step up intensive processing to increase export value and incomes for farmers as well as develop Vietnamese coffee brand, said experts at the Vietnam Coffee Week in HCM City on December 4.
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Illustrative image. (Source: vovworld.vn)
