Vietnam Airlines, Thua Thien-Hue to boost tourism cooperation
The central province of Thua Thien-Hue and national flag carrier Vietnam Airlines have agreed on a comprehensive cooperation deal for 2022-26 to promote destinations, tourism, and local investment.
Vietnam Airlines and the Hue People's Committee agree on tourism and investment promotion co-operation in 2022-26 (Photo: VNA)
Thua Thien-Hue (VNA) - The central province of Thua Thien-Hue and nationalflag carrier Vietnam Airlines have agreed on a comprehensive cooperation dealfor 2022-26 to promote destinations, tourism, and local investment.
The two sides will foster a series of programmes, including communications andpromotions in tourism, investment, trade, air service in the post-COVID-19recovery plan in 2022 and the following years.
The province and Vietnam Airlines will jointly host international and regionaleducation, culture, tourism, and promotion programmes abroad.
Vietnam Airlines will help boost the destinations, trade and investment andcultural programmes of Thua Thien- Hue through its air service worldwide,calling for investment in the tourism hub.
Following the cooperation, the national airlines officially became the carrierof the Hue Festival 2022.
Thua Thien-Hue has resumed organisation of the 11th biennial cultural event HueFestival after a one-year delay by the COVID-19.
Different traditional and contemporary cultural performances, carnival, cuisinefestivals will be held in Hue.
Thua Thien-Hue won three ASEANtourism awards in categories of MICE destination, green hotel and resort andsustainable tourism service of 2021 at the ASEAN Tourism Forum in Cambodia.
Hue has been offering its unique tourism service – One Destination-Five UNESCOrecognised world heritage – to attract visitors to the province in 2022.
Hue was the imperial capital in Vietnam for over 100 years and has been aunique destination in central Vietnam with its five UNESCO heritage offerings:the ancient citadel relic complex, Hue royal court music, Nguyen Dynasty’swooden blocks, Nguyen Dynasty’s royal administrative documents, and literatureon Hue royal architecture./.
National flag carrier Vietnam Airlines on January 1 coordinated with authorities of Ho Chi Minh City, Da Nang city and Thua Thien - Hue province to hold ceremonies to welcome the first tourists to the localities.
A virtual space introducing tourist destinations of the central province of Thua Thien-Hue was launched on January 20, aiming to optimise digital transformation to boost the industry's recovery and encourage traveling activities amid new normal situation.
The central province of Thua Thien-Hue welcomed nearly 47,000 tourists nationwide during the Lunar New Year (Tet) holiday from January 29 – February 3, including 330 foreigners who are experts and relatives of diplomats in Vietnam.
As one of Vietnam’s major tourism centres, Thua Thien-Hue province is readying itself in terms of infrastructure, tourism products, and tour guides to welcome international visitors when Vietnam fully reopens its tourism activities from mid-March.
Deputy Prime Minister Mai Van Chinh has instructed the Ministry of Culture, Sports and Tourism (MoCST) to coordinate with other ministries, agencies and localities to effectively implement policies and directives from the Party, Government, and Prime Minister on tourism development.
Da Nang's appeal stems from its numerous outstanding tourist attractions, particularly My Khe Beach, Sun World Ba Na Hills resort, and the ancient town of Hoi An. Additionally, Da Nang tourism is renowned for its affordability, especially attractive to young travellers and couples, according to Chosun Ilbo.
With new direct flights from major Indian cities like Hyderabad and Bengaluru, Vietnam is becoming an increasingly compelling destination for Indian tourists seeking a quick, emotionally rich four-day escape that blends luxury, culture, and natural wonder.
By source market, China continued to lead with 3.1 million visitors, equivalent to 25.5% of all foreign arrivals. The Republic of Korea followed with 2.5 million, or 20.7%. Other major markets included Taiwan (China) with 737,000, the US with 522,000, and Japan with 380,000.
Khanh Hoa has welcomed 16 international cruises so far this year, with more than 19,000 tourists disembarking to explore the province’s scenic landscapes and renowned cultural, religious, and artistic landmarks, as well as to enjoy local cuisine and sightseeing tours.
According to local plans, fireworks shows will be held at multiple locations, with Ha Long Bay as the focal point. More than mere entertainment, these displays are part of a strategic cultural tourism product aimed at strengthening the region’s brand.
Chatbot and virtual assistants support itinerary consultation and tour bookings, and provide around-the-clock response across multiple platforms while AI advertising applications have been used to optimise budgets and target the right customers. AI has been also employed to analyse customer data, enabling the delivery of personalised tour recommendations.
Many Vietnamese regions possess favourable conditions, including natural landscapes, climate, and rich cultural identities, to host sport events that integrate with cultural and tourism experiences.
Dubbed the “land of ancient towers”, Khanh Hoa boasts a rich Cham legacy through architectural masterpieces like the Po Nagar, Hoa Lai, Po Klong Garai, and Po Rome towers.
Vietnam’s e-visa system is now seen as one of the most efficient, convenient, and transparent in the region. Fully online registration, no paperwork or interviews, and fast and flexible processing time have improved foreigners’ entry experience, creating a competitive advantage over countries clinging to complicated and costly visa procedures.
Sunset Town unfolded like a living fairytale. Every street and hidden corner recalls iconic European landmarks – from Venice’s San Marco Bell Tower and Paris’s Arc de Triomphe to Almafi-style squares and cobblestone paths reminiscent of southern Italy.
Its natural advantages have made Mui Ne a magnet for enthusiasts of kitesurfing, windsurfing, surfing, and stand-up paddle boarding (SUP). These activities not only diversify the local tourism offerings but also contribute to the area’s long-term development strategy focused on sustainability.
In July alone, the city welcomed 695,930 international arrivals, surging 75.3% year-on-year. For the seven-month period, international visitors totalled 4.5 million, up 48% year-on-year.
Welcoming the crew on the morning of July 30, Dang Dong Ha, Deputy Director of the provincial Department of Culture, Sports and Tourism, emphasised that the film offers a valuable opportunity to promote Quang Tri’s tourism potential, particularly to Indian visitors, but also to a broader global audience.
With a proactive and creative approach, Hanoi is positioning itself as one of Southeast Asia’s most compelling destinations where tradition meets innovation, and every visit offers a blend of the familiar and the new.
Fostering linkage among regional localities and restructuring the tourism sector towards professionalism are among measures to boost the “smokeless industry” of the Mekong Delta.
Vietnam Airlines and the Hue People's Committee agree on tourism and investment promotion co-operation in 2022-26 (Photo: VNA) 
